Conference helps brands adapt to the evolving marketing space

Dubai, September 18, 2017 – As lifestyles become ever more digitized with technology serving as an enabler, brands are now able to communicate with even greater precision. This evolution in consumer behavior, coupled with better technology and analytics, is transforming the marketing landscape and presents brands with opportunities to target and interact with their audiences like never before. This year’s edition of OMD Predicts, the business performance company’s annual thought-leadership conference, will explore these developments to help marketing practitioners plan accordingly.

The line-up of speakers assembled for this event, which will take place on September 20, includes Martin Lindstrom, a child prodigy who started his career in Lego’s design department at the age of 12. Now described by the Chartered Institute of Marketing as one of the world’s most respected branding gurus, Lindstrom will discuss the new role of communications for the modern consumer. He will share the innovative approach, rooted in science, he gives to the blue-chip companies with which he consults.

Brian Solis, a digital analyst, futurist and global influencer on new media, will address the strategies brands need to adopt in order to build more meaningful relationships with their consumers. The top-selling author, whose Twitter account was listed by Mashable as one of the 25 that will make you smarter, will showcase the infrastructure that enables organizations to excel in the era of connected consumers.

OMD EMEA’s Chief Digital Officer, Blake Cuthbert, will focus on how brands can address audiences in hyper-relevant ways, using advanced targeting strategies that prioritize need-states over demographics and attitudes. Leveraging his vast experience in producing award-winning work, Alex Brunori, Google’s Head of Creative Agencies in MENA, will build on this point and present new uses of data to make brand communications more human and intuitive.

Marketers from McDonald’s and INFINITI will also weigh in on the conversation, joining the speakers and representatives from DMS and Snapchat in two panel discussions.

“This continuous transformation the industry is undergoing needs guidance, shaping and foresight so that we make sure it’s going in the right direction,” says Nadim Samara, CEO of OMD UAE. “This year’s edition of OMD Predicts will help marketing practitioners unravel the elements of this evolution in consumer behavior and the technology driving it. By gaining a clearer picture of where we are headed and how we, as marketers, need to transform our strategies, we will be able to steer our organizations with stronger confidence and ultimately generate better results.”

Launched in 2007, OMD Predicts is an event series designed to keep marketers at the forefront of emerging trends that will impact their operations and help to future-proof their strategies. The conference brings best practice and thought-leadership from around the globe to support the media network’s clients, staff and business partners enhance the quality of their planning and prepare for what is to come. The 2017 edition of OMD Predicts is produced in association with Arabian Radio Network and with the support of Prime Zone, Mediaquest, Sport360, SAMS and Entrepreneur Middle East.


Ms Layal Takieddine
Head of Marketing, OMD
Tel: 971 4 450 0411

About OMD:

OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative marketing performance company in the world, with more than 10,000 employees in 100 markets serving many of the most successful and well-known global brands. The Gunn Report for Media has rated it as the Most Creative Media Agency for an unprecedented eleven consecutive years. Named Media Agency of the Year by Campaign Middle East in 2011, 2013 and 2014, it has also received several global accolades, including the title of Adweek’s Global Media Agency of the Year in both 2013 and 2014, and Agency Network of the Year at the M&M Global Awards 2014. OMD was the most effective media agency in MENA in 2011, 2012, 2014, and 2015 according to the Effectiveness Index, produced by WARC and Effie Worldwide. In 2017, the network was named ‘Agency of the Year’ at the Festival of Media MENA and the UAE office was also named ‘The Most Effective Media Agency’ by the Effie MENA Awards in 2015. As part of Omnicom Media Group MENA, OMD’s sustainability practices are being reported in accordance with the GRI G4 Guidelines and the accuracy of its GRI G4 Content Index has been confirmed by the Global Reporting Initiative (GRI). It has also been named one of the UAE’s top employer six years in a row, ranking second in the Great Place To Work Institute’s survey in 2017.