MBLM Releases its Recent Brand Intimacy 2018 Report
Emirates Joins Top 10 Most Intimate Brands in UAE and Ranks Number Three Among Millennials while Apple places first in overall ranking while automotive industry dominates the Top 10
Dubai, United Arab Emirates Tuesday 27 March 2018 – Emirates Airlines ranked as the second most intimate brand in the UAE among users aged 25 to 34 . Additionally, the airline joined the UAE’s top 10 highest ranked brands, according to MBLM’s Brand Intimacy 2018 Report, the largest study of brands based on emotions.
Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. The results were revealed today at a breakfast sponsored by MBLM at Q’s Lounge at the Palazzo Versace.
William Shintani, Managing Partner at MBLM said, “It is great to see the Emirates brand maturing into our top 10 rankings, it’s a testament to its growth and world class performance. Even more promising is its popularity amongst UAE millennials. We believe this is the result of a brand that conveys a strong sense of fulfillment – delivering a superior service and exceeding expectations.”
While Apple and Samsung both ranked in the Top 10 Most Intimate Brands, the automobile industry dominated across all demographics. Five of the top 10 companies ranked in the study were leading car brands, with Lexus coming in second, BMW in third, Mercedes in fourth, Toyota in fifth and Ford in tenth.
The Brand Intimacy 2018 Report contains the most comprehensive rankings of brands based on emotion, analyzing the responses of 6,000 consumers and 54,000 brand evaluations across 15 industries in the U.S., Mexico and UAE. The report per industry will be revealed over the course of 2018 by MBLM.
About MBLM: MBLM is the Brand Intimacy Agency, delivering expertise and offerings across three areas of focus: Agency, Lab and Platform. With offices in seven countries, our multidisciplinary teams help clients build stronger bonds and deliver optimized marketing outcomes and returns for the long term. To learn more about how we can help you create and sustain ultimate brand relationships, visit mblm.com.
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