PHD Adds Egypt To Its Global Footprint
Media agency will accelerate the digital transformation of the market with its data-first approach
Cairo, April 17, 2018: Omnicom-owned communications agency PHD today announced the opening of its latest office with a new operation in Cairo, Egypt. Located in the central district of Zamalek, the new agency is the network’s fifth location in the Middle East, joining Dubai, Abu Dhabi, Riyadh and, most recently, Beirut.
The move is in direct response to clients’ needs for the agency’s strategic, digital and creative expertise, as well as its data-first approach, in this major consumer market. The new office will build on the business it already has with regional and international clients.
PHD’s Egyptian operation will be led by industry veteran Nour Eldin Saleh as general manager, reporting directly to Elda Choucair, CEO of PHD MENA. Saleh, who began his career as a planner and worked at Starcom and Mindshare, will now focus on his new team and client portfolio.
“PHD’s expansion into Egypt, our largest market in the Middle East to date, is a clear indication of how the region is transforming. While it has a rich heritage and thriving traditions, the country is rapidly progressing in terms of digital sophistication, both from a consumer and corporate standpoint,” explained Elda Choucair, CEO of PHD MENA. “The time is right for PHD to capitalize on this shift and introduce ground-breaking approaches in media and communications. I am certain that, with Nour Eldin Saleh at the helm, we will provide new levels of media and business excellence to our clients.”
“As the Egyptian market becomes more and more digital, there couldn’t have been a better time for PHD to launch its core data and analytics offering and act as a key driver of business transformation,” said Nour Eldin Saleh, general manager of PHD Egypt. “I’m absolutely thrilled to be part of the next phase of growth for the agency and its clients. PHD’s thought-leadership and innovation will be a significant differentiator in the industry and a huge draw.”
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. The network currently holds the title of Global Media Agency of the Year with Adweek and Media Network of the Year with Campaign and the Cristal Awards, as well as placing in the Gunn Report’s top 3 most awarded networks in the world for its work.
In the Middle East, the agency first opened in Dubai in 2006, followed by Abu Dhabi in 2008, Riyadh in 2010, Beirut in 2017 and, most recently, Cairo in 2018. Its philosophy of “Finding a Better Way” has proved very effective for its clients, which include Al Futtaim Group, Ferrero, Arla, Bentley, National Food Products Company, Unilever, Mashreq Bank, VW and SC Johnson. It has also contributed to PHD being named a Great Place to Work in the UAE for six years in a row, placing second in 2017. Along with the rest of the Omnicom Media Group MENA, PHD’s sustainability practices are reported in accordance with the GRI G4 Guidelines and the accuracy of its GRI G4 Content Index has been confirmed by the Global Reporting Initiative (GRI). In 2017, PHD was named ‘Most Effective Media Office’ by MENA Effie Awards.
Marketing Manager, PHD MENA
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